When submitting your verification, you will need to provide a screenshot of your opt-in process. For the best chance at first-time approval, you will want to ensure the compliance of the submission. Here are the guidelines for each submission type:
Web Form
Number collection
Checkbox that customers can click to opt them in to receive SMS from your company. Be sure that this checkbox is for SMS only, as grouping email & SMS opt in is not compliant and may result in a failed submission.
Only having a checkbox for customers to agree to your Terms of Service or Privacy Policy is not compliant, even if SMS consent is in the documents.
Example of compliant wording:
I consent to receive SMS from {Company name}. Msg&data rates may apply. Reply STOP to opt out.
Paper Form
Number collection
Checkbox that customers can mark to opt them in to receive SMS from your company. Be sure that this checkbox is for SMS only, as grouping email & SMS opt in is not compliant and may result in a failed submission.
Only having a checkbox for customers to agree to your Terms of Service or Privacy Policy is not compliant, even if SMS consent is in the documents.
Example of compliant wording:
I consent to receive SMS from {Company name}. Msg&data rates may apply. Reply STOP to opt out.
Text (Keyword Opt-in)
Provide a screenshot of the opt-in process from your mobile device
Text the keyword to your number
Display the auto-response
