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What is A2P 10DLC - and why Should I Apply?
What is A2P 10DLC - and why Should I Apply?
Jake Cook avatar
Written by Jake Cook
Updated over a week ago

Before Getting Started

A2P 10DLC must be registered AFTER your Twilio account has been connected to Textla. If you have not connected your Twilio account yet, check out this article.

You must also have an upgraded Twilio account. Check out this article to learn how.

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Current estimated verification time is at 2-4 days

What is 10DLC

A2P 10DLC stands for application-to-person 10 digit long code. This may sound like a bunch of gibberish but don't worry - it's not as complicated as it sounds. It's a long winded way of explaining a phone number that is registered with your business for a specific purpose such as marketing or sales. It benefits you with a higher throughput and deliverability rate. That means that more of your customers will actually receive what you are trying to send them!

Standard numbers are only able to send 1 message per second. This can build up large queues to send texts. Once a messaging service is approved for A2P 10DLC, it can send anywhere from 20 to 100 messages per second, depending on the "Trust Score" given by Twilio.

Getting Started

If you would like to register your number for A2P 10DLC, we recommend that you collect certain information to have a smooth process.

Business Information

  • Business Name

  • Physical Address (Street, City, State/Province/Region, Postal Code, Country)

  • Business Identity (Direct Customer or ISV/Reseller/Partner)

  • Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit)

  • Company Status (Private/Public)

  • Stock Ticker & Exchange (if Public)

  • Tax ID or Business Registration Number and Type (EIN for US-based companies, other Business License or Tax ID number for non-US companies)

  • Industry

  • Website

  • Regions of Operations

Point(s) of contact

One authorized representative with the following info:

  • Name

  • Email

  • Business Title

  • Phone Number

  • Job Position (Director/VP/GM/General Counsel/CEO/CFO)

Providing a second authorized representative is optional.

How to Register

1. Go to Twilio.com and log in to your account. In the top right, click the Account dropdown. Under Trust Hub - click on Customer Profiles

2. Click on the Create Primary Business Profile button

3. Fill out all required information, and then click the Submit for review button

It should take about 24 hrs for your account to be approved.

If it was not approved, double check all your information and make sure it is all correct.

Registering your brand:

1. In the top right, click the Account dropdown. Under Trust Hub - click on A2P Messaging

2. On the left hand sidebar, click the Brands selection, then + Register new Brand - this will use your approved business profile to register and will require a $44 one-time fee

*If you are sending under 6,000 texts per day, register as a Low Volume Standard Brand for a $4 one-time fee

Registering your campaign:

3. It is now time to register your Campaign Use Cases. On the A2P Messaging page inside of Trust Hub, click the Register Campaign button. Next, select Use an existing Messaging Service. Select the Textla Messaging Service and click Continue.

4. Fill out the page to register your campaign use case, and click the Register campaign use case button. This will incur a $15 one-time registration fee, along with a $1.50-10 monthly fee per use case.

You will need the following information for the campaign use case creation process:

  • The Messaging Service to be associated with the campaign.

  • The A2P use case type

  • The use case description.

  • Two sample messages, each up to 1024 characters long.

  • At least one Twilio Phone Number to add to the Messaging Service’s Sender Pool.

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